BOUNCING OFF THE WALL : CAN PARKOUR BOOST URBAN ECONOMIES ?

Post written by Andrew Zaleski for Grist.: Andrew Zaleski is a a freelance writer and editor, and digital media editor for Urbanite magazine in Baltimore.

Since gaining a foothold in the U.S. in the early 2000s, bolstered by pop culture (think: the opening scene of Casino Royale), parkour’s popularity has grown steadily, if slowly, in this country. Numerous informal organizations promote and teach this art of urban acrobatics, and a proliferation of YouTube videos show traceurs “freerunning” through the cityscape.

Still, many cities view parkour enthusiasts as lawless street ruffians, akin to skateboarders and street artists. In Manhattan’s Battery Park area, a “No Parkour” rule slaps practitioners with a $300 fine. In Hollister, Calif., anyone seen doing parkour is charged with trespassing. In November, the city of Margate, Fla., just north of Miami, banned the sport from all city parks

GET STYLE WITH BONOBO

Sportsmen often dress like ...sportsmen in their everyday lives. It means no style for the sake of comfort. But now with Bonobo you can have both.
 Bonobo is an international fashion brand apparel created 5  years ago by two Stanford business studends Brian Spaly and Andy Dunn .

Soulful Art - Bonobo (Tuzinho & Caiman)

Time  passed since their beginnings, success and fame came then they decided to relocate to  big Appel.

They missionned Soulful Arts to supply them with skilled capoeiristas to feature their signature fit pants and the rest of their clothe.

CAPOEIRA EXPOSED...AT LAST.

Last month for the firt time Parisian citizen  were exposed to Capoeira. You might be asking yourself why such a big deal? There is Capoeira everywhere. Yes that is true. But this is the first time Capoeira gets such exposure.

Poster found in the subway in the Nation's station

The poster was exposed in the main Parisian Subway station such as the Charles de Gaulles etoile station and Nation.

VIDEO OF MONDAY

Hi Guys as a new tradition we're going to put each monday and friday a cool modern sport related video we liked just to celebrate the end and the beggining of the the week. We hope you all enjoy it. Have a good week.

Do you know the Golf Lab? They have urban golf video tutorials in which they give advices and tips to practice home or in streets. Make sure to stay tuned each monday .

L’UNICEF engage with sport

Here is a great post written by the Sport and citizenship association about the UNICEF engagement in sport. Sport and Citizenship is the first european think tank in the field of sport. It is a forum for new thinking and lobbying which aims as putting forward the core values of sport society, in the realm of politics, economics and media issues.

We ,Emergence Sports Marketing know for long sport and especialy modern sports can be useful tool for society. Associations such as Bindacapoeira and Capoeira arab do great jobs among middle east refugiee camps. They work among marginalized and vulnerable children using capoeira, the brasilian martial dance-fight, as a therapy giving childrens back their smiles and enthusiasm.

PARKOUR I-ROBOT: THE RISE OF THE MACHINE ?

Emergent sports and new modern sports are all about pushing oneself to the limits or exploit oneself to its own limits. Today marketers and movie directors have aknowledge Parkour and Freerunning as an uprising and valuable sport (tool) practice that gather hundreds of fan and communities across the globe.
Running in an urban environement can be challenging if you can see beyond the traditional practice of it.

EXPLOIT YOURSELF is a special commercial inspired by Nike (and Parkours obviously) directed by Carl Erik Rinsh 4 years ago (it seems) in wich you can see a robot performing jumps as traceurs do.

The commercial is more than good

WOMEN! TAKE YOUR PLACES IN CAPOEIRA

Here is an interessing insight about female capoeiristas in the Capoeira world pulished by livecapoeira  here .


Capoeira, like many martial arts is practiced by people from all walks of life and is seen as a great equalizer in terms of bringing people together and breaking down social barriers. Historically, when it comes to women in capoeira and the martial arts generally, there has always been far less participating and those that have, often have to work that much harder than their male counterparts to get the recognition they deserve.

To the untrained eye, capoeira can seem like a brutal and dangerous pass time which may put many women off taking an interest. However