BACK IN THE TIME :VIRGIN SUPPLIED UK CUSTOMERS WITH FRESH PARKOUR ENTERTAINMENT

As the time goes people doesn't buy CDs anymore and Virgin Megastores are shutting down all over the world ;specially that of les Champs Elysees; Sir Richard Branson, the UK billionaire whiz kid launched,back in 2006 a new
 service for his UK fellows:
 Virgincola ( already done), virgin-airlines (done too), vingin-holydays (man, he's everywhere),
 virgin-radio ,(him again),virgin-hotel, virgin-event, virgin-space (no way),virgin-phone, vir
gin-sports, virgin-bank, virgin-cars (it has died), vigin-games (get paid to play,it just rocks), 
virgin beauty,virgin tv, (ho my god, that guy is google made human)... virgin media !

(credit: www.virginmedia.com}

Virgin media and World Wide Jam, a web based platform for freerunning / Parkour community, had teamed up back in 2007

BOUNCING OFF THE WALL : CAN PARKOUR BOOST URBAN ECONOMIES ?

Post written by Andrew Zaleski for Grist.: Andrew Zaleski is a a freelance writer and editor, and digital media editor for Urbanite magazine in Baltimore.

Since gaining a foothold in the U.S. in the early 2000s, bolstered by pop culture (think: the opening scene of Casino Royale), parkour’s popularity has grown steadily, if slowly, in this country. Numerous informal organizations promote and teach this art of urban acrobatics, and a proliferation of YouTube videos show traceurs “freerunning” through the cityscape.

Still, many cities view parkour enthusiasts as lawless street ruffians, akin to skateboarders and street artists. In Manhattan’s Battery Park area, a “No Parkour” rule slaps practitioners with a $300 fine. In Hollister, Calif., anyone seen doing parkour is charged with trespassing. In November, the city of Margate, Fla., just north of Miami, banned the sport from all city parks

PARKOUR I-ROBOT: THE RISE OF THE MACHINE ?

Emergent sports and new modern sports are all about pushing oneself to the limits or exploit oneself to its own limits. Today marketers and movie directors have aknowledge Parkour and Freerunning as an uprising and valuable sport (tool) practice that gather hundreds of fan and communities across the globe.
Running in an urban environement can be challenging if you can see beyond the traditional practice of it.

EXPLOIT YOURSELF is a special commercial inspired by Nike (and Parkours obviously) directed by Carl Erik Rinsh 4 years ago (it seems) in wich you can see a robot performing jumps as traceurs do.

The commercial is more than good

BEHIND THE STORY: LE PETIT PARKOUR

Few days ago I did a post (in french) about the Guarana Antatica viral video on youtube: le Petit Parkour!!!
I did get the chance to interview one of the mastermind behind the concept and creation.

credit of the picture: Rodolfo Goudinho

Daniel Ottoni (on the picture) is a young brazilian art director at DM9DDB (DDB Brazil) one of the largest agency in brazil.Daniel is a nice guy originated from Belo-Horizonte, one of the biggest city  and seems to be very funny. we were so excited by the Guarana Antartica commercial that we sent him a mail to more informations and know more about the story behind the story. He kindly answered all my questions. (we definitly need more art director like him ;0)

L'ENERGIE QUI CONTAGIA

Depuis quelque temps déjà je m'étais promis de faire un billet sur l'une des vidéos les plus virales de Parkour: Guarana Antartica!
Si vous n'avez jamais goutté au Guarana Antartica vous n'avez rien connu (si si c'est délicieux). Le Guarana Antartica est une forme soda native du pays des quintuples champions du monde de football, le Brésil.

C'est une boisson à base de Guarana (herbe sauvage poussant en Amazonie). C'est l'équivalent du Coca-cola aux U.S.A ou d'Orangina en France. La deuxième boisson la plus vendu au Brésil après Coca-cola et l'une des 15 boissons gazeuses les plus vendues au monde.
 Bref c'est un poids lourd de l'industrie brassicole entré dans le girond du plus grand brasseur mondial, le groupe belgo-brésilien Anheuser-Busch InBev (AB InBev).

Que se passerai t-il si le soft drink "maison" partenaire officiel de l'équipe national décidait de s'allier à l'une des pratique  sportive émergente les plus sensationnelle et spectaculaire de 21ème siècle: le Parlour! Hé bien ça donne ça!

S'amuser avec ses amis c'est radical