L’UNICEF engage with sport

Here is a great post written by the Sport and citizenship association about the UNICEF engagement in sport. Sport and Citizenship is the first european think tank in the field of sport. It is a forum for new thinking and lobbying which aims as putting forward the core values of sport society, in the realm of politics, economics and media issues.

We ,Emergence Sports Marketing know for long sport and especialy modern sports can be useful tool for society. Associations such as Bindacapoeira and Capoeira arab do great jobs among middle east refugiee camps. They work among marginalized and vulnerable children using capoeira, the brasilian martial dance-fight, as a therapy giving childrens back their smiles and enthusiasm.

PARKOUR I-ROBOT: THE RISE OF THE MACHINE ?

Emergent sports and new modern sports are all about pushing oneself to the limits or exploit oneself to its own limits. Today marketers and movie directors have aknowledge Parkour and Freerunning as an uprising and valuable sport (tool) practice that gather hundreds of fan and communities across the globe.
Running in an urban environement can be challenging if you can see beyond the traditional practice of it.

EXPLOIT YOURSELF is a special commercial inspired by Nike (and Parkours obviously) directed by Carl Erik Rinsh 4 years ago (it seems) in wich you can see a robot performing jumps as traceurs do.

The commercial is more than good

WOMEN! TAKE YOUR PLACES IN CAPOEIRA

Here is an interessing insight about female capoeiristas in the Capoeira world pulished by livecapoeira  here .


Capoeira, like many martial arts is practiced by people from all walks of life and is seen as a great equalizer in terms of bringing people together and breaking down social barriers. Historically, when it comes to women in capoeira and the martial arts generally, there has always been far less participating and those that have, often have to work that much harder than their male counterparts to get the recognition they deserve.

To the untrained eye, capoeira can seem like a brutal and dangerous pass time which may put many women off taking an interest. However