VIDEO OF THE WEEK END : FREESTYLE GOLFERS

If you are a regular reader of this blog or just an early subscriber, you know we love streetgolf because it's fun, relaxed and informal. But it can be even funnier when you set unusal challenge. Yes streetgolf , urbangolf can be a real show once you have the right entertainer.

There are markets for this kind of off-course events and the entertaner- often a pro/semi pro or a very skilled streetgolfer- has to be a showman. 
In UK there even are freestyle golf pro contest where golfer can expose their dexterities.


By the way if you have a friend who's a very talented freestyle golfer let us know he might be interested.

FROM STREETGAMES TO STREETGOLF: A STREET CHALLENGE

Golf game is not an easy game to understand for everyone. There're codes, etiquettes and more imortantly huge fees. Golf appear to be out of reach of people with low incomes, they don't even consider playing golf despite they secretly dream to. Isn't it easlily understandable considering the price of the golf gear,the golf apparel, country club fee and green fee... Nike tried once to be a game changer bringing golf to the mass, it actually worked thanks to the advent of Tigerwoods but only in the U.S. 
The challenge is enormous: how to bring a sport considered as elite and high income delight exclusivity, to the doorstep of the mass? How to be a real life game changer? How to engage youth and communities from lower socio-economic background? How to improve self-esteem, leaderschip and bound local community workers while having fun?
That's the challenge  streetgames is willing to take on with streetgolf !

(source: streetgames)

A commitment for sport and communities

Streetgames is a UK based sports charity launched in 2007 "that brings sport to the doorstep of young people in disadvantaged communitie across the UK".

BACK IN THE TIME :VIRGIN SUPPLIED UK CUSTOMERS WITH FRESH PARKOUR ENTERTAINMENT

As the time goes people doesn't buy CDs anymore and Virgin Megastores are shutting down all over the world ;specially that of les Champs Elysees; Sir Richard Branson, the UK billionaire whiz kid launched,back in 2006 a new
 service for his UK fellows:
 Virgincola ( already done), virgin-airlines (done too), vingin-holydays (man, he's everywhere),
 virgin-radio ,(him again),virgin-hotel, virgin-event, virgin-space (no way),virgin-phone, vir
gin-sports, virgin-bank, virgin-cars (it has died), vigin-games (get paid to play,it just rocks), 
virgin beauty,virgin tv, (ho my god, that guy is google made human)... virgin media !

(credit: www.virginmedia.com}

Virgin media and World Wide Jam, a web based platform for freerunning / Parkour community, had teamed up back in 2007

FROM FOOTBALL TO CAPOEIRA PART 2 :THE SPORTING CLUB PORTUGAL

The Sporting Club Portugal (SCP) is known as on of the best football club and training center in europe. It is also  a multi-sports club which won a lot national and international trophies in athletic, judo, swimming, futsal, roller-hockey, canoeing, karaté, billards, gymnastic, kick-boxing, ( and that keeps on), swiming-pool, taekwondo, ping-pong, archery,chess, boxe, aikido, kravmaga almost every sport you think... they have in store...Even Capoeira !

Not everyone can wear the SCP roaring lion's blazon. This is just possibility of happy few 

 For the very first time capoeira isn't taken lightly and has the support of a big structure since SCP got one of the best sport facility in Europe.

 This is a great opportunity for the Technical School of Capoeira and   to be featured, leverage awareness , recruit interessted people and connect with officials and sponsors . I don't really know the terms of the deal it seems SCP and the Technical School of Capoeira have come to a clever agreenment.

Recently they performed a capoeira show in front of 40000 supporters during the classico de Alvalade football game .

(credit: escola tecnica de capoeira) the capoeira team and the SCP lion

VIDEO OF MONDAY: FROM FOOTBALL TO CAPOEIRA

Hi , happy monday follower. Today is monday, the actual say you got back to work ... not funny right? But as the weather gets better I feel like extending your week-end to a trip brasil through time.
What is the relation between football and capoeira ? Both of them are N°1 sport in brasil. Most of brasilian football players use to train capoeira while kids, that's where they all got their football swings and moves.
Here is a video of king Pelé acting as doctor Capoeira filmed in 1985. Young Pelé sure knows how to use his foot and a pair of Havaianas.

BMW MAKES YOU GOLF ON ICE

When it comes to winter sports people naturally thinks ski sex and sun but now with snow golf or winter golf activities they can say ski snow golf and fun .
Snow golf is born 10 years ago in the city of Megève (france) high spot of the french jet-seters thanks to  a pasionnated french golfer Philippe Guilhem who initiated the idea of the Megève Winter Cup.
This years BMW was the major sponsor of the event.

(image le figaro golf) Megève winter  golf 2012

• THE EVENT

The  Winter Golf Cup took place from the 2nd to 12th february 2012. It was 11 days of event. 

The firt part of the event covered 2 days and was sponsored by prestigious partners such as vacheron Constantin, Edmond de Rotschild group and Rolls Roys motor cars France .

THE VIDEO OF THE WEEK-END

How to land a golf ball on a roof top? A lot of  science here! No need to be Mac Gyver ,or Tigerwoods. Your the kind of your urban field green.

BOUNCING OFF THE WALL : CAN PARKOUR BOOST URBAN ECONOMIES ?

Post written by Andrew Zaleski for Grist.: Andrew Zaleski is a a freelance writer and editor, and digital media editor for Urbanite magazine in Baltimore.

Since gaining a foothold in the U.S. in the early 2000s, bolstered by pop culture (think: the opening scene of Casino Royale), parkour’s popularity has grown steadily, if slowly, in this country. Numerous informal organizations promote and teach this art of urban acrobatics, and a proliferation of YouTube videos show traceurs “freerunning” through the cityscape.

Still, many cities view parkour enthusiasts as lawless street ruffians, akin to skateboarders and street artists. In Manhattan’s Battery Park area, a “No Parkour” rule slaps practitioners with a $300 fine. In Hollister, Calif., anyone seen doing parkour is charged with trespassing. In November, the city of Margate, Fla., just north of Miami, banned the sport from all city parks

GET STYLE WITH BONOBO

Sportsmen often dress like ...sportsmen in their everyday lives. It means no style for the sake of comfort. But now with Bonobo you can have both.
 Bonobo is an international fashion brand apparel created 5  years ago by two Stanford business studends Brian Spaly and Andy Dunn .

Soulful Art - Bonobo (Tuzinho & Caiman)

Time  passed since their beginnings, success and fame came then they decided to relocate to  big Appel.

They missionned Soulful Arts to supply them with skilled capoeiristas to feature their signature fit pants and the rest of their clothe.

CAPOEIRA EXPOSED...AT LAST.

Last month for the firt time Parisian citizen  were exposed to Capoeira. You might be asking yourself why such a big deal? There is Capoeira everywhere. Yes that is true. But this is the first time Capoeira gets such exposure.

Poster found in the subway in the Nation's station

The poster was exposed in the main Parisian Subway station such as the Charles de Gaulles etoile station and Nation.

VIDEO OF MONDAY

Hi Guys as a new tradition we're going to put each monday and friday a cool modern sport related video we liked just to celebrate the end and the beggining of the the week. We hope you all enjoy it. Have a good week.

Do you know the Golf Lab? They have urban golf video tutorials in which they give advices and tips to practice home or in streets. Make sure to stay tuned each monday .

L’UNICEF engage with sport

Here is a great post written by the Sport and citizenship association about the UNICEF engagement in sport. Sport and Citizenship is the first european think tank in the field of sport. It is a forum for new thinking and lobbying which aims as putting forward the core values of sport society, in the realm of politics, economics and media issues.

We ,Emergence Sports Marketing know for long sport and especialy modern sports can be useful tool for society. Associations such as Bindacapoeira and Capoeira arab do great jobs among middle east refugiee camps. They work among marginalized and vulnerable children using capoeira, the brasilian martial dance-fight, as a therapy giving childrens back their smiles and enthusiasm.

PARKOUR I-ROBOT: THE RISE OF THE MACHINE ?

Emergent sports and new modern sports are all about pushing oneself to the limits or exploit oneself to its own limits. Today marketers and movie directors have aknowledge Parkour and Freerunning as an uprising and valuable sport (tool) practice that gather hundreds of fan and communities across the globe.
Running in an urban environement can be challenging if you can see beyond the traditional practice of it.

EXPLOIT YOURSELF is a special commercial inspired by Nike (and Parkours obviously) directed by Carl Erik Rinsh 4 years ago (it seems) in wich you can see a robot performing jumps as traceurs do.

The commercial is more than good

WOMEN! TAKE YOUR PLACES IN CAPOEIRA

Here is an interessing insight about female capoeiristas in the Capoeira world pulished by livecapoeira  here .


Capoeira, like many martial arts is practiced by people from all walks of life and is seen as a great equalizer in terms of bringing people together and breaking down social barriers. Historically, when it comes to women in capoeira and the martial arts generally, there has always been far less participating and those that have, often have to work that much harder than their male counterparts to get the recognition they deserve.

To the untrained eye, capoeira can seem like a brutal and dangerous pass time which may put many women off taking an interest. However

BEHIND THE STORY: LE PETIT PARKOUR

Few days ago I did a post (in french) about the Guarana Antatica viral video on youtube: le Petit Parkour!!!
I did get the chance to interview one of the mastermind behind the concept and creation.

credit of the picture: Rodolfo Goudinho

Daniel Ottoni (on the picture) is a young brazilian art director at DM9DDB (DDB Brazil) one of the largest agency in brazil.Daniel is a nice guy originated from Belo-Horizonte, one of the biggest city  and seems to be very funny. we were so excited by the Guarana Antartica commercial that we sent him a mail to more informations and know more about the story behind the story. He kindly answered all my questions. (we definitly need more art director like him ;0)

L'ENERGIE QUI CONTAGIA

Depuis quelque temps déjà je m'étais promis de faire un billet sur l'une des vidéos les plus virales de Parkour: Guarana Antartica!
Si vous n'avez jamais goutté au Guarana Antartica vous n'avez rien connu (si si c'est délicieux). Le Guarana Antartica est une forme soda native du pays des quintuples champions du monde de football, le Brésil.

C'est une boisson à base de Guarana (herbe sauvage poussant en Amazonie). C'est l'équivalent du Coca-cola aux U.S.A ou d'Orangina en France. La deuxième boisson la plus vendu au Brésil après Coca-cola et l'une des 15 boissons gazeuses les plus vendues au monde.
 Bref c'est un poids lourd de l'industrie brassicole entré dans le girond du plus grand brasseur mondial, le groupe belgo-brésilien Anheuser-Busch InBev (AB InBev).

Que se passerai t-il si le soft drink "maison" partenaire officiel de l'équipe national décidait de s'allier à l'une des pratique  sportive émergente les plus sensationnelle et spectaculaire de 21ème siècle: le Parlour! Hé bien ça donne ça!

S'amuser avec ses amis c'est radical