GET STYLE WITH BONOBO APPAREL

Bonobo teamed with capoeira to illustrate some of its onine photoshoot campaign

CAN PARKOUR BOOST URBAN ECONOMIES ?

Can Parkour and freerunning meetings have impact on local business and tourism?

FROM FOOTBALL TO CAPOEIRA

One of the biggest european sport club promotes capoeira

FROM STREETGAMES TO STREETGOLF

Read about the Streetgames story and how they use streetgolf.

EMERGENCESPORTS MARKETING

The first blog about emergent sports marketing such as Capoeira, Urban golf, Parkour. Stay tuned read about us.

vendredi 23 mars 2012

VIDEO OF THE WEEK END : FREESTYLE GOLFERS

If you are a regular reader of this blog or just an early subscriber, you know we love streetgolf because it's fun, relaxed and informal. But it can be even funnier when you set unusal challenge. Yes streetgolf , urbangolf can be a real show once you have the right entertainer.


There are markets for this kind of off-course events and the entertaner- often a pro/semi pro or a very skilled streetgolfer- has to be a showman. 
In UK there even are freestyle golf pro contest where golfer can expose their dexterities.


By the way if you have a friend who's a very talented freestyle golfer let us know he might be interested.

FROM STREETGAMES TO STREETGOLF: A STREET CHALLENGE

Golf game is not an easy game to understand for everyone. There're codes, etiquettes and more imortantly huge fees. Golf appear to be out of reach of people with low incomes, they don't even consider playing golf despite they secretly dream to. Isn't it easlily understandable considering the price of the golf gear,the golf apparel, country club fee and green fee... Nike tried once to be a game changer bringing golf to the mass, it actually worked thanks to the advent of Tigerwoods but only in the U.S. 
The challenge is enormous: how to bring a sport considered as elite and high income delight exclusivity, to the doorstep of the mass? How to be a real life game changer? How to engage youth and communities from lower socio-economic background? How to improve self-esteem, leaderschip and bound local community workers while having fun?
That's the challenge  streetgames is willing to take on with streetgolf !

(source: streetgames)

A commitment for sport and communities

Streetgames is a UK based sports charity launched in 2007 "that brings sport to the doorstep of young people in disadvantaged communitie across the UK".

mardi 13 mars 2012

BACK IN THE TIME :VIRGIN SUPPLIED UK CUSTOMERS WITH FRESH PARKOUR ENTERTAINMENT

As the time goes people doesn't buy CDs anymore and Virgin Megastores are shutting down all over the world ;specially that of les Champs Elysees; Sir Richard Branson, the UK billionaire whiz kid launched,back in 2006 a new
 service for his UK fellows:
 Virgincola ( already done), virgin-airlines (done too), vingin-holydays (man, he's everywhere),
 virgin-radio ,(him again),virgin-hotel, virgin-event, virgin-space (no way),virgin-phonevir
gin-sports, virgin-bankvirgin-cars (it has died), vigin-games (get paid to play,it just rocks), 
virgin beauty,virgin tv, (ho my god, that guy is google made human)... virgin media !
(credit: www.virginmedia.com}
Virgin media and World Wide Jam, a web based platform for freerunning / Parkour community, had teamed up back in 2007

lundi 12 mars 2012

FROM FOOTBALL TO CAPOEIRA PART 2 :THE SPORTING CLUB PORTUGAL

The Sporting Club Portugal (SCP) is known as on of the best football club and training center in europe. It is also  a multi-sports club which won a lot national and international trophies in athletic, judo, swimming, futsal, roller-hockey, canoeing, karaté, billards, gymnastic, kick-boxing, ( and that keeps on), swiming-pool, taekwondo, ping-pong, archery,chess, boxe, aikido, kravmaga almost every sport you think... they have in store...Even Capoeira !


Not everyone can wear the SCP roaring lion's blazon. This is just possibility of happy few 

 For the very first time capoeira isn't taken lightly and has the support of a big structure since SCP got one of the best sport facility in Europe.
 This is a great opportunity for the Technical School of Capoeira and   to be featured, leverage awareness , recruit interessted people and connect with officials and sponsors . I don't really know the terms of the deal it seems SCP and the Technical School of Capoeira have come to a clever agreenment.
Recently they performed a capoeira show in front of 40000 supporters during the classico de Alvalade football game .

(credit: escola tecnica de capoeira) the capoeira team and the SCP lion

VIDEO OF MONDAY: FROM FOOTBALL TO CAPOEIRA

Hi , happy monday follower. Today is monday, the actual say you got back to work ... not funny right? But as the weather gets better I feel like extending your week-end to a trip brasil through time.
What is the relation between football and capoeira ? Both of them are N°1 sport in brasil. Most of brasilian football players use to train capoeira while kids, that's where they all got their football swings and moves.
Here is a video of king Pelé acting as doctor Capoeira filmed in 1985. Young Pelé sure knows how to use his foot and a pair of Havaianas.

samedi 10 mars 2012

BMW MAKES YOU GOLF ON ICE

When it comes to winter sports people naturally thinks ski sex and sun but now with snow golf or winter golf activities they can say ski snow golf and fun .
Snow golf is born 10 years ago in the city of Megève (france) high spot of the french jet-seters thanks to  a pasionnated french golfer Philippe Guilhem who initiated the idea of the Megève Winter Cup.
This years BMW was the major sponsor of the event.

(image le figaro golf) Megève winter  golf 2012
  • THE EVENT
The  Winter Golf Cup took place from the 2nd to 12th february 2012. It was 11 days of event. 
The firt part of the event covered 2 days and was sponsored by prestigious partners such as vacheron ConstantinEdmond de Rotschild group and Rolls Roys motor cars France .

vendredi 9 mars 2012

THE VIDEO OF THE WEEK-END

How to land a golf ball on a roof top? A lot of  science here! No need to be Mac Gyver ,or Tigerwoods. Your the kind of your urban field green.

jeudi 8 mars 2012

BOUNCING OFF THE WALL : CAN PARKOUR BOOST URBAN ECONOMIES ?

Post written by Andrew Zaleski for Grist.: Andrew Zaleski is a a freelance writer and editor, and digital media editor for Urbanite magazine in Baltimore.


Since gaining a foothold in the U.S. in the early 2000s, bolstered by pop culture (think: the opening scene of Casino Royale), parkour’s popularity has grown steadily, if slowly, in this country. Numerous informal organizations promote and teach this art of urban acrobatics, and a proliferation of YouTube videos show traceurs “freerunning” through the cityscape.

Still, many cities view parkour enthusiasts as lawless street ruffians, akin to skateboarders and street artists. In Manhattan’s Battery Park area, a “No Parkour” rule slaps practitioners with a $300 fine. In Hollister, Calif., anyone seen doing parkour is charged with trespassing. In November, the city of Margate, Fla., just north of Miami, banned the sport from all city parks

GET STYLE WITH BONOBO


Sportsmen often dress like ...sportsmen in their everyday lives. It means no style for the sake of comfort. But now with Bonobo you can have both.
 Bonobo is an international fashion brand apparel created 5  years ago by two Stanford business studends Brian Spaly and Andy Dunn .

Soulful Art - Bonobo (Tuzinho & Caiman)

Time  passed since their beginnings, success and fame came then they decided to relocate to  big Appel.
They missionned Soulful Arts to supply them with skilled capoeiristas to feature their signature fit pants and the rest of their clothe.

mardi 6 mars 2012

CAPOEIRA EXPOSED...AT LAST.

Last month for the firt time Parisian citizen  were exposed to Capoeira. You might be asking yourself why such a big deal? There is Capoeira everywhere. Yes that is true. But this is the first time Capoeira gets such exposure.

Poster found in the subway in the Nation's station

The poster was exposed in the main Parisian Subway station such as the Charles de Gaulles etoile station and Nation.

lundi 5 mars 2012

VIDEO OF MONDAY

Hi Guys as a new tradition we're going to put each monday and friday a cool modern sport related video we liked just to celebrate the end and the beggining of the the week. We hope you all enjoy it. Have a good week.


Do you know the Golf Lab? They have urban golf video tutorials in which they give advices and tips to practice home or in streets. Make sure to stay tuned each monday .

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